Welcome to the Digital Storytelling Workshop delivered by Niels Jansen from the 1% Club in the Netherlands and hosted today at ActivSpaces Buea in Cameroon. We’re going to be using Cover It Live to give you real-time updates during the next two days. Stay tuned and follow Niels as he explains the power behind social media and digital storytelling.
For quite some time the 1%CLUB organizes 1%Co-creations that connects 1%Projectowners, creative people, and companies. During one day they all work together on one case with the intention that a concrete plan is created at the end of the day.
Because the concept works so well, we thought it was time to use this concept for our own campaign! Last Wednesday, the 27th of April 2011, we organized a 1%Co-creation with inventive minds of different well-known Dutch creative agencies at Accenture. As a partner of the 1%CLUB, Accenture supports the 1%CLUB with their knowledge, experience, and network.
The goal of the 1%Co-creation was clear: come up with challenging and innovative ideas for a nationwide campaign for the 1%CLUB! The present creative agencies were divided in three groups and after a brief introduction of Anna and Bart about the 1%CLUB the brainstorm could begin!
The inspiring rooms and the positive vibe created an interesting and successful 1%Co-creation. A lot of good ideas were born and presented that evening in the Accenture building in Amsterdam. We will keep you posted on further developments about our campaign!
Many thanks to Pepijn Vanthoor (Limelights) for his refreshing photographs!
Trough all my adult life I have been forced to see and hear mostly just hollow marketing messages. Just driven to trigger my emotional response to make me buy a product mostly using cliches that don’t tell the whole or even the real story.
The last couple of days at the 1%CLUB were all about marketing. We had an internal meeting about how to generate more exposure and people that wanted to donate to the projects we facilitate on onepercentclub.com. We had a meeting with Accenture about the strategic path to create a presence on the international market. And today we had a super talk with @buccaneer and Jeroen of Purple Cows unlimited about some great marketing campain(s) on the Dutch market.
And now I have to adjust my ideas a bit. Both parties we met were really personally involved in the 1%CLUB. This makes me very happy and I trust we will make the right choices and create some great marketing moments to make people aware of the possibilities we provide to support local projects. Finding the right mix between “old fashion marketing” and social marketing.
Image thanks to this post of Jeroen with more marketing beauties.