Yesterday all Dutch marketers wake up very early. Reason? Seth Godin was giving a presentation about his vision on marketing. No rocket science Seth Godin is telling us. No difficult schedules. ‘Just simple eye-openers’ and inspiring blogs and talks make him one of the best  marketing experts in the world and absolute number one marketing blogger.

Seth Godin wrote several books, ‘Purple Cows’ probaly as the most known one:

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

”Is this seat taken?” Seth was questioning the audience with his last slide.

Are you taking just a chair or are you really making a difference?

If your answer is the first option, you should think by yourself. Don’t just hold the chair, make a difference.

To see more pictures and video’s take a look on Marketingfacts, a Dutch webblog who did -a very nice- live report about the presentation.