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Archive of posts tagged accenture

And the Nominees are……

Tomorrow during the 1%EVENT 1%CLUB-partner Accenture will give out a reward to the most innovative 1%PROJECT that meets the requirements of the Accenture Skills to Succeed initiative. The Skills to Succeed initiative educates people around the world building skills that enable them to participate in and contribute to the economy.

The goal of this Corporate Citizenship initiative is to equip 250,000 people around the world with skills to get a job or build a business by 2015. This can be done for example through coaching start-up entrepreneurs or by giving training to young people to apply for a job.

An innovative 1%PROJECT meets five of the following criteria:
• New
• Sustainable
• Groundbreaking
• Demand-Driven
• Original
• Seeking for Solutions
• Stimulating Entrepreneurship
• Self-Sufficient

To 25 of the most innovative 1%PROJECTS a questionnaire was send out in which we asked in what way their project contributed to “Skills to Succeed”. This morning we proudly announce the three nominees:

- Pepper Ladies – Liberia

- Organic fortification – Kenya

- Needy Youth Production – Uganda

All three nominees can start gathering votes through Twitter from tomorrow morning 10 o’clock: the project which gathered the most tweets at 3 o’clock in the afternoon will be the winner of € 3.000,- to be used for their 1%PROJECT!!

The second and a third prize are € 1.500,- and € 500,- so in the end all three will be rewarded!!

Do you want to vote? Go to www.twitter.com and tweet:

@onepercentvote #projectLiberia for Pepper Ladies
@onepercentvote #projectKenya for Organic fortification
@onepercentvote #projectUganda for Needy Youth Production

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Creative 1%Co-Creation

For quite some time the 1%CLUB organizes 1%Co-creations that connects 1%Projectowners, creative people, and companies. During one day they all work together on one case with the intention that a concrete plan is created at the end of the day.

Because the concept works so well, we thought it was time to use this concept for our own campaign! Last Wednesday, the 27th of April 2011, we organized a 1%Co-creation with inventive minds of different well-known Dutch creative agencies at Accenture. As a partner of the 1%CLUB, Accenture supports the 1%CLUB with their knowledge, experience, and network.

1%CLUB Co-Creation / Photo's by Limelights / Pepijn Vanthoor

The goal of the 1%Co-creation was clear: come up with challenging and innovative ideas for a nationwide campaign for the 1%CLUB! The present creative agencies were divided in three groups and after a brief introduction of Anna and Bart about the 1%CLUB the brainstorm could begin!

1%CLUB Co-Creation / Photo's by Limelights / Pepijn Vanthoor

The inspiring rooms and the positive vibe created an interesting and successful 1%Co-creation. A lot of good ideas were born and presented that evening in the Accenture building in Amsterdam. We will keep you posted on further developments about our campaign!

1%CLUB Co-Creation / Photo's by Limelights / Pepijn Vanthoor

Many thanks to Pepijn Vanthoor (Limelights) for his refreshing photographs!

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1%Co-Creation Lab at 1%EVENT Amsterdam: the results!

1%EVENT Amsterdam reporter Tonee was feeling the intellectual capacity in the 1%Co-Creation Lab. So what exactly did this intellectual capacity do and came up with an the end of the day?

Co-Creation is an innovative method to come up with creative solutions in collaboration with other experts. Experts, you’ve never worked with before. Seven teams of experts worked on cases from several developing countries.  Experts from KPN, TNT, TamTam, Lots-OF, Syntens, Fitzroy, Accenture put it their talents to come up with the best possible solutions.  And that was not all; for the first time we had a global Co-Creation as we also had a team in Nairobi (Kenya) and Douala (Cameroon) working on cases.

See all the results:

Cycling out of Poverty
Cycling out or Poverty is a young innovative organization from the Netherlands that supports small entrepreneurs, students and health workers in Africa with bicycles. Many Africans lack money to buy a bicycle but do have a view on how a bicycle could be used to earn a livelihood, improve access to schools and health care.  Cycling out of poverty selects and coaches African partner organizations and provides them with seed money to start up bicycle projects.

The organization has made big steps the last year and discovered that their website was no longer meeting their requirements.

Result: ”a brand new website (check http://cycling.isklaarvoordetoekomst.nl/index.php)”

AGRO-HUB
AGRO-HUB is a business venture set up to mine, manage and disseminate agricultural information. To make this possible, AGRO-HUB exploits three fundamental information and communication technology components (Joint Community Effort, Short Message Service, and the Web) with a focus to achieve its main vision; make Cameroon’s agricultural markets work. Valery Colong, the case owner from Cameroon, wanted to know what was needed to attract investors and donors to take the AGRO-HUB to the next level.

Result: ”list of steps that can be taken to make the AGRO-HUB a success.”

1% EVENT Amsterdam 2010-1% Co-Creation Lab

Microjustice
The Microjustice Workplace is an online platform aimed at developing microjustice tools. The tools help paralegals and other facilitators to improve their workprocesses so they can better support the poor in solving their legal problems. The team of Microjustice asked the Co-Creation team at the NAILAB in Kenya to help them determine a strategy for attracting IT-developers to help them continuously improve the website and its functionalities and for bringing legal-aid experts online

Result: ”strategy to make the Microjustice Workplace a success, including dazzling action points”

1% EVENT Nairobi 2010-discussions

Afri-Can
Afri-Can, a Dutch foundation working in Kenya, started at an an engineering training and garage for street kids in Kisumu. The aim is generate revenues in order for the center to survive independently and function as a real garage. Promoting the center and bringing in potential customers is essential in this. They asked their Co-Creation team to help them develop a plan to market and promote the garage in Kenya.

Result: ”marketing plan, new name and brand new logo on top of it”

NAILAB
The NaiLab is the Nairobi Incubation Lab focused on Web, Mobile and Social Media for Development. The reasoning behind the NAILAB is simple. Too often, young African software web developers, designers, researchers and innovative thinkers labor in isolation and lack business skills, the infrastructure and the resources to upscale their innovative ideas. The NaiLab offers an incubation platform that helps these young entrepreneurs to concentrate on building a business structure around their innovations without the burden of high initial capital for  office space and service provision. Tonee and Samuel, managers of the Nailab, asked the Co-Creation team to Define a business strategy for the NaiLab to become self sustainable in three years and define a marketing strategy for the NaiLab to find international customers.

Result: ”well thought through business strategy and marketing plan.”

Caramundo
A Dutch Foundation working in Brazil, supports motivated youths (ages 12-30) in realizing their talents and acquiring the tools to attain economic self-sufficiency. In Pojeto Queto, a centre operated by local leaders, they provide a wide variety of workshops to motivated youths, i.e. graffiti, audio production, computer skills, silkscreen printing/sewing and sewing and fashion Design. Their goal: encourage the youth to stay away from drug traffic, prostitution and organized crime. With an own website, linked to the Caramundo site, where the youth can place their own news, can upload pictures, and maybe also sell their products, Caramundo can make the youth real owners of the project. Limbelabs in Cameroon put together a fantastic Co-Creation team to work on this case.

Result: ”a fantastic website (unfortunately not online yet)”

Niños de Guatemala
Niños de Guatemala was founded in 2006 in order to play a part in building a better future for Guatemala and its citizens. Niños de Guatemala (NDG) does this by setting up and supporting community-based projects; involvement from the local community is a crucial factor in this process. Niños de Guatemala wanted to know how they, as a small organization, attract an audience (potential donors) outside our current network of friends and family?

Result: ”innovative strategy to include (international) students in their network by giving “Pay it forward” workshops, promotion material.
Can’t wait till next year!! ”

Many thanks to Accenture and all participants: YOU made it work!

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Bottom Up Marketing

Trough all my adult life I have been forced to see and hear mostly just hollow marketing messages. Just driven to trigger my emotional response to make me buy a product mostly using cliches that don’t tell the whole or even the real story.

The last couple of days at the 1%CLUB were all about marketing. We had an internal meeting about how to generate more exposure and people that wanted to donate to the projects we facilitate on onepercentclub.com. We had a meeting with Accenture about the strategic path to create a presence on the international market. And today we had a super talk with @buccaneer and Jeroen of Purple Cows unlimited about some great marketing campain(s) on the Dutch market.

And now I have to adjust my ideas a bit. Both parties we met were really personally involved in the 1%CLUB. This makes me very happy and I trust we will make the right choices and create some great marketing moments to make people aware of the possibilities we provide to support local projects. Finding the right mix between “old fashion marketing” and social marketing.

Image thanks to this post of Jeroen with more marketing beauties.

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