The author of this blog, Emma Beelaerts, is a 1%CLUB volunteer. Having recently finished her Bachelor’s degree at the University of Utrecht, she dove headfirst into the world of development and International Cooperation 2.0.. Emma focuses on 1%Business and busies herself with the management of and contact with 1%Business members at 1%CLUB.
1%CLUB and the ABN AMRO ‘Young Banker’s Association’ are two names you don’t often see in the same sentence. Thankfully, last Thursday representatives from both organizations came together in the Dialogue House in Amsterdam to participate in the 25th CO-CREATION DAY.
The aim of the day was to come up with solutions for challengeswhich project managers from around the world encountered Fortunately the YBA representatives were a diverse group of 25 professionals with experience in a variety of fields. Participation was voluntarily, which contributed greatly to the high level of energy and creativity during the CO-CREATION.
The day started with a presentation, led by 1%CLUB’s Marleen Holtkamp and Nadia van Emmerik, explaining to the representatives of the YBA what the concrete ideology of 1%CLUB is and how it manifests itself. The idea of contributing 1% knowledge to different projects scattered around the globe was met with great enthusiasm. It was announced that the projects that were going to be discussed were situated in Bolivia (Casa de la Alegria), Cameroon (Green Cameroon), Ghana (Goodget) and The Philippines (Let’s Care). The 4 projects were focused on various areas of social development and encountered different problems when trying to increase their effectiveness. This is where the YBA members came to the rescue!
Divided into 4 groups, the YBA members embarked on a series of (Skype) sessions with project owners. This led to hours of creative brainstorming and ultimately resulted in business plans, info-graph and concrete ideas on how to improve business, how to penetrate markets and how to approach possible sponsors. The diverse and original plans were presented to the project owners as well as to the whole group of 1%CLUB and YBA representatives at the end of the day.
For example, Masango Sone from the NGO ‘Green Cameroon’ was presented with an info-graph illustrating the negative effects of deforestation and he received an idea for a possibly lucrative campaign titled ‘Adopt a Tree’. In this way ‘Green Cameroon’ would be able to inform the crowd and sustain forests and keep their NGO running. Masango was impressed by the efforts of the CO-CREATION and stated he found them interesting and helpful! These ideas were but few of the many original and inspiring ideas that were contributed to 1%PROJECTS during this CO-CREATION.
The 25th CO-CREATION was a success thanks to the members of the YBA that participated and were willing to contribute their knowledge and creativity. Also many thanks to the project owners, facilitators and volunteers, by working together the projects in Bolivia, Cameroon, The Philipines and Ghana will be able to implement new tactics. Your 1% made a difference!