Want to know whether your pants were produced sustainable or not? This blog of Jeltje Zijlstra (@pallas_ploem) presents the launching of m.goedewaar.nl a website for those who want to know under which circumstances their clothes were made.

December 1st GoedeWaar.nl, a Dutch consumer organisation, launched a
mobile website that ranks over 325 fashion companies on sustainability.
Visit m.goedewaar.nl to see how sustainable your favorite pants are!

THE QUEST FOR SUSTAINABLE PRODUCTION

Of the thousands of products that are available in shops, the
majority is made in countries where sustainabilty is not a primary
focus. For consumers this raises many questions: under
which circumstances are my jeans made? Is it really necessary to use
chemicals to produce cotton? At GoedeWaar.nl, we are looking for answers
to these questions. Not only because the consumer has the right to make
a fair and ethical choice but also because the buying behaviour of
conscious consumers can ultimately lead to sustainable development, fair
trade, and the reduction of poverty.

Now more than ever, people want to know the circumstances under which the
products they are buying are produced, and if they are made
responsibly. Goedewaar.nl collects, analyses, and publishes information
about the sustainability of products and production practices.

PARTICIPATE IN IMPROVING SITE

One of the key features of the mobile website m.goedewaar.nl is that you
can filter the search results by the sustainability issue that you find
most important (“mijn voorkeuren”).

More features and options will be added in later versions of this mobile
website. We are still developing. All suggestions and ideas are welcome!
You can use the feedback form, under the info-section at m.goedewaar.nl
An English version of the website is one of those features still under
construction.