It is almost time for the 1%EVENT, which brings together innovators, young professionals, entrepreneurs and change-makers. They invest one day of their time, expertise, talent, network and energy to work on new innovative approaches towards International Co-Operation 2.0. At the event there will be some interesting guests who want to tell you their story. But in the upcoming weeks towards the 1%EVENT we are going to tell you theirs in regular blog posts.
This week we give the floor to Stef Kranendijk, who practices the Cradle to Cradle (C2C) philosophy at DESSO, a carpet manufactury where he is CEO and co-owner. We think there is a lot we can learn from him, that is why we invited him to the 1%EVENT.
The Cradle to Cradle concept is a new view on sustainability and was introduced by William McDonaugh and Michael Braungart in their book: Cradle-to-Cradle: Remaking the Way We Make Things. The core of the Cradle to Cradle principle lies in the concept: waste is food. All materials used in a specific product should be re-used in another product. There should be no loss of quality and all rest products have to be re-used or be environmental neutral. Then this circular course is complete… and waste is food.
Sustainable development is the development in which the present-day generation produces, without limiting the possibilities for the next generations. The Cradle to Cradle principle goes beyond that and also wants to come up with more possibilities for future generations. With the motto: try to be good instead of less bad!
Source: MBDC
Do you want to see, meet and speak to Stef Kranendijk about Cradle to Cradle and how this is practised at DESSO then do not hesitate, go to the 1%EVENT website and get those tickets!
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