SMS is becoming more and more an integral part of communication among Kenyans. With Telcom companies offering good rates on SMS and free bundles, I find myself asking, “how can we use SMS to bridge the digital divide between the rural and urban population to communicate effectively?”
One may ask “Offers? What offers?”
1. Safaricom (78 percent market share)
SMS Go Crazy allows Safaricom subscribers to get SMS messages for as low as KES.1 but it has a limit of 15 SMS messages.
SMS Go Crazy allows Safaricom subscribers to get SMS messages for as low as KES.1 but it has a limit of 15 SMS messages.
2. Zain (14 percent market share)
Zain subscribers enjoy unlimited sms’s all day and calls at 50 cents per minute from 8pm to 6am for only Kshs 20/=. This is the preferred SMS “bonus package” that is popular among the masses. It is characterized by effective marketing that involved mainstream media as well as SMS broadcasts, activations at roundabouts as well as posters, fliers and peps.
Zain subscribers enjoy unlimited sms’s all day and calls at 50 cents per minute from 8pm to 6am for only Kshs 20/=. This is the preferred SMS “bonus package” that is popular among the masses. It is characterized by effective marketing that involved mainstream media as well as SMS broadcasts, activations at roundabouts as well as posters, fliers and peps.
3. Orange (4 percent market share)
Orange package their Free SMS around their Bunda campaign. This campaigns subscribers to commit KES. 100, 500 or 1000 monthly to receive a bundle with specialized call rates, free SMS and free Megabytes of data. It is characterized by an intensive marketing campaign that involved mainstream media as well as SMS broadcasts, activations at roundabouts as well as posters, fliers and peps.
Orange package their Free SMS around their Bunda campaign. This campaigns subscribers to commit KES. 100, 500 or 1000 monthly to receive a bundle with specialized call rates, free SMS and free Megabytes of data. It is characterized by an intensive marketing campaign that involved mainstream media as well as SMS broadcasts, activations at roundabouts as well as posters, fliers and peps.
4. Yu (1 percent market share)
On YU’s Amua Tarriff, a YU subscriber gets to SMS from a YU line to another YU line at a cost of KES. 1.00. This product has been packaged around their KES. 6.00 per minute call to any network in Kenya. Marketing collateral was mainly focussed on mainstream media that included billboards, TV and Radio Commercials as well as newspaper Ads.
On YU’s Amua Tarriff, a YU subscriber gets to SMS from a YU line to another YU line at a cost of KES. 1.00. This product has been packaged around their KES. 6.00 per minute call to any network in Kenya. Marketing collateral was mainly focussed on mainstream media that included billboards, TV and Radio Commercials as well as newspaper Ads.
The possibilities are endless but let’s start simple. An SMS based communication channel that allows people from everywhere to share news. www.whive.mobi is a good start…Anyone else with ideas?
Related posts:
