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A tool that shows how aid is working

Just imagine a tool that shows how aid is working. Itís getting more and more realistic as today we launch AmLabs new identity and our new concept: Three60

AmLab (Amsterdam Lab) is the physical hotspot for development and innovation in the center of Amsterdam. The place to be for anyone who is involved in international development. AmLab is an initiative of 1%CLUB, Akvo and Text to Change.

Three60 wants to become the Global Label for Aid Transparency and Data Gathering using mobile phones as a reporting tool. The Three60 approach has the potential to make information about aid that is, aggregated bottom-up, sourced from multiple viewpoints, open, and real-time, accessible to all. This new way of communicating about the impact of aid gives anyone, anywhere, the possibility to get involved and see for themselves how aid is working.


On the 1st of May AmLab has submitted its first full proposal for Phase II of the Bill & Melinda Gates foundation (BMGF) Grand Challenge Exploration, after been granted for Phase I in November 2012: Show the world aid is working, lets ask the crowdThree60 was developed in cooperation with Cannes Chimera during a workshop session in Seattle.



1%CLUB, Akvo and Text to Change have joined forces in AmLab and Three60, because together we have the expertise and tools to increase our reach and revitalize traditional development aid practices with technological innovation:

  • 360, because we want to make aid transparent, 360 degrees around the world.?
  • 360, because we believe aid should be visible from every angle in the development chain.
  • 360, because we want to establish a 360∫ feedback loop connecting everybody.?
  • 360, because that will be our global SMS short code for everybody to send their feedback to about development projects they are involved in.

Three60 is not only a platform, itís a movement to get people more involved into the transition of becoming more open about development aid.  We want to achieve total transparency using a bottom up approach. How is our approach radically new compared to traditional data-gathering methods for aid?

Join the future of aid transparency now at:

Three60 is an initiative of 1%CLUB, Akvo and Text to Change; Three organizations who share a firm belief in the potential of modern technologies to speed up development. All three partners have been pioneering tools for social change since 2008 and have developed tools and services that are in use by governments, companies, NGOs and communities across the globe.

The author is Programme development manager at 1%CLUB. 1%CLUB is always searching for smarter and more innovative solutions and that is how Marianne wants to contribute! Follow her on twitter (@mariannegybels).