When Alexander Oswald set out on a safari to Kenya with his family, little did he know that the trip will not only be an exciting experience, spent with elephants roaming next to their tent, but one that opened him to a world of mobile solutions, which have made life easy.
Alexander, who is the head of Marketing at Nokia, covering several countries, including Switzerland, Cyprus, Israel and Austria was impressed at how Kenyans have revolutionized mobile phones using it to transfer money and also make purchases using the MPesa and Zap system.
He shares his story at a TEDxVienna, on why and how Kenyans are doing things better when it comes to using mobile phones not only to call, text and downloading apps.
The senior marketer with 13 years Management experience in telecommunication and consumer electronics industry sheds light on how a simple phone can be used as a mobile payment platform, just like Western Union and MoneyGram. All one needs is to register for legal purposes and locate an MPesa agent from who to withdraw or deposit money. Kenya is a developing country with a population of over 40 million, with 14 million using the mobile payment at least once a week to transfer funds. The system has evolved with time and one can now settle their electricity and water bills, pay for shopping and even buy a movie ticket using MPesa.
Alexander got to interact with a number of Kenyans and got to see how mobile phone payments has made life easy for them, from paying bills, to using them as banks and transferring funds at anytime within Kenya. Mobile payments have been instrumental in almost all the sectors of Kenya.
Months back, the Kenyans For Kenya campaign, which was raising funds to buy relief food for the famine stricken northern part of Kenyans used MPesa and Zap to meet the target of 500 million shillings, with MPesa winning a number of awards globally.
He also shares the M-Farm story, of three women who won the 2010 ipo48 boot-camp event, beating other 37 ideas with their start up that target Kenyan farmers. MFarm enables farmers to inquire current market prices of different crops from different regions, aggregate their needs and orders and connects them with farm input suppliers.
Now you know… ‘Why Kenyans do it better’